Creative Objective
Uphold the excellence of Carolina Football by creating a mock visual identity that reflects the program’s strength, honors its rich history, and highlights its current momentum.
Uphold the excellence of Carolina Football by creating a mock visual identity that reflects the program’s strength, honors its rich history, and highlights its current momentum.
Deliverables
– x9 Social Media Posts
– Brand Guideline Book
– x9 Social Media Posts
– Brand Guideline Book
Inspiration
With Bill Belichick’s announcement as the new head coach of the UNC football program, a fresh visual identity was inspired to match the magnitude of this news.
As the story unfolds, the Tar Heels’ branding should reflect the significance of this historic hire. The Daily Tar Heel, UNC’s trusted news source since 1893, embodies the essence of Tar Heel culture with its signature blackletter style—a timeless and sophisticated look that can anchor this visual transformation.
With Bill Belichick’s announcement as the new head coach of the UNC football program, a fresh visual identity was inspired to match the magnitude of this news.
As the story unfolds, the Tar Heels’ branding should reflect the significance of this historic hire. The Daily Tar Heel, UNC’s trusted news source since 1893, embodies the essence of Tar Heel culture with its signature blackletter style—a timeless and sophisticated look that can anchor this visual transformation.
Brand Book
The Brand Book acts as a guide to explain the choices and various assets that should be utilized in graphics created during the Carolina Football 2025–26 season.
The Brand Book acts as a guide to explain the choices and various assets that should be utilized in graphics created during the Carolina Football 2025–26 season.
Implementations
