For the RIT Men's Hockey 2024–25 season, I developed a unique, compelling, and recognizable social media brand through consistent usage of graphic elements, color themes, and typography that align with the greater RIT Athletics branding.
2024-25 Schedule Poster and Magnet
At the conclusion of the 2023-24 Men's Hockey season, I created a 14x20" poster and an 8x5" magnet design to promote the upcoming schedule, which were distributed at games during the start of the 2024-25 season. My goal was to make the designs informative, bold, and visually compelling, with an emphasis on a clear, easy-to-read schedule. I aimed to energize fans and encourage consistent attendance through dynamic visuals.
As the 2024-25 visual identity had not been finalized at the time, these designs served as a preliminary concept. To accommodate the future sponsor placements, I left space at the bottom of the schedule poster and in the bottom right corner of the magnet.
