Goals
Create a rebranded visual identity for the Association of North Carolina Aquariums.
Create a rebranded visual identity for the Association of North Carolina Aquariums.
Refresh the brand and inspire increased memberships, donations, and long-term support for North Carolina's Aquariums.
Deliverables
Logo, brand book, digital & print advertisements, fully-prototyped website.
Logo, brand book, digital & print advertisements, fully-prototyped website.
Brand Book
Through an in-depth brand book, the new identity's implementations are explained to ensure consistency, clarity, and professionalism across all visual and messaging elements.
Through an in-depth brand book, the new identity's implementations are explained to ensure consistency, clarity, and professionalism across all visual and messaging elements.
Designers, marketers, and external partners can refer to the brand book for guidance, preventing misinterpretation and maintaining brand integrity.
The brand book goes over the ANCA's:
- Logo
- Colors
- Typography
- Imagery
- Verbal Identity
- Digital Guidelines
- Logo
- Colors
- Typography
- Imagery
- Verbal Identity
- Digital Guidelines
The Logo
The ANCA logo shows coral branching out, with the right side of the coral taking the same shape as the part of North Carolina’s coast that connects the aquariums.
The ANCA logo shows coral branching out, with the right side of the coral taking the same shape as the part of North Carolina’s coast that connects the aquariums.
Just as coral branches out and spreads across the ocean floor, the ANCA logo represents growth and development of community and aquatic knowledge.
Billboard Designs
Quick-to-comprehend, bold billboards designed for placement around North Carolina.
Quick-to-comprehend, bold billboards designed for placement around North Carolina.
One-Off Social Media Advertisements
Designs with catchy taglines and powerful imagery that encourage viewers to support the ANCA's missions.
Designs with catchy taglines and powerful imagery that encourage viewers to support the ANCA's missions.
Social Media Carousel
Three-image sliding carousel designed to intrigue viewers and then educate them on the benefits of an ANCA membership.
Three-image sliding carousel designed to intrigue viewers and then educate them on the benefits of an ANCA membership.
Web Banners
Advertising banners scaled to various website advertisement sizes.
Advertising banners scaled to various website advertisement sizes.
Website
Fully-prototyped website that encourages user interaction and information retention, inspiring memberships and donations.
Fully-prototyped website that encourages user interaction and information retention, inspiring memberships and donations.
Home page with hero image and quick access to the ANCA's program information.
Home page (cont.)
Monthly giving/Donations
Membership options
